Like many people, I continue to be amazed at the ongoing cynicism of the current administration, the trampling of red lines and the transformation of collective morality into individual immorality.
Like many people, I am surprised at the indifference of the society, the passive consent to tolerate the mucus stuck to the face in the name of rain and to accept the bottomless immorality as the collective new "morality". We are a nation of tasib, aren't we? We are an honest people, aren't we?
Isn't it... (fill in according to your taste, not forgetting, however, that "tasib" and "namus" are words of Arabic-Persian origin). Various hypotheses have been proposed to explain the created situation, various attempts have been made. And after thinking for a long time about those "what ifs" and "what ifs", I would like to present you with an explanation, asking for the help of a world-famous Dane.
That person is Hans Christian Andersen, and the work to be cited is neither "The Ugly Chick", nor "The Tough Soldier", nor "The Snow Queen", which may have certain parallels with some elements of the situation in Armenia.
I think that in order to explain and change the public "tolerance" of the current disaster, there is a need to reinterpret another tale of the genius Dane, "The King's New Clothes", whose ending "the king is naked" has become a catchphrase and is regularly used on one occasion or another. also to Nikol.
And it is precisely in this regard that I would like to make three fresh observations.
1. If in the fairy tale the king was afraid to appear a fool, and he himself became a victim of deceivers, then in our reality the "king" has put all of us in the place of fools and consistently deceives. He knows very well that he is "naked", he does not shy away from his weakness, and he deeply cares about all the chants about it.
2. Andersen's fairy tale was created back in the days of traditional public order and old aesthetics, when appearing naked in public was shameful and shameful. We live in a radically different environment, when in all senses, from physical to emotional, mental to psychological, political to personal, undressing, opening up, exposing yourself is not only not shameful, but also trendy, fashionable, "hot & "sexy". Nowadays, it is not a shame to be "naked", but to be "ugly".
3. From here we come to a conceptual conclusion. In order to win the hearts of the public, which perceives "nudity" as the norm, it is necessary to show the ugliness, appearance, and monstrosity of Nicole's "nudity" and, if necessary, be ready to defeat her with a more attractive "nudity" in the political struggle. As unpleasant as it is, but this seems to be what the communication and propaganda struggle of the 21st century demands.
ARMEN ASHOTIAN
Vice President of RPA
"Dzoraghbyur" TSC
20.11.2024
