What happens when an AI innovator enters one of the world’s most service-driven industries? For BEN, it starts a new vertical—reimagining hospitality with secure, intelligent AI. That journey begins at one of Eastern Europe’s top luxury hotels, delivering a first-of-its-kind guest experience that blends high-touch service with human-like intelligence.
Brand Engagement Network Incr in AI-powered customer engagement, announced it has entered into a formal agreement with Seven Visions Resort & Places, The Dvin (The Dvin)ierge Agent at the iconic Yerevan destination. This collaboration marks BEN’s entry into the hospitality vertical and sets a new standard for AI-enhancing luxury guest experiences at scale.
A Two-Phase Pilot Initiative Designed for Impact
The collaboration will begin with a two-phase pilot initiative to evaluate how BEN’s AI technology can support concierge services and reservation experiences. This will be guided by internal testing and feedback from The Dvin’s team. Design concepts will be previewed at the 2025 LATAM Hospitality Innovation Summit on May 26, where leading hotel groups will explore AI’s role in guest engagement and operational agility. With this initiative, BEN enters the hospitality industry, offering secure, guest-first AI tailored for high-touch environments, marking a strategic expansion into a new vertical.
A Setting Built for Innovation
The Dvin isn’t just a hotel—it’s a landmark of modern luxury in the heart of Yerevan. Steps from Republic Square blends Armenian architectural heritage with contemporary elegance, featuring 153 Art Deco rooms, a rooftop pool, and the world-class One & Only Theater. Recognized as Europe’s Leading New Hotel 2023 and World’s Leading Hotel Dining & Entertainment Experience 2024, The Dvin is the ideal stage for AI-powered hospitality.
“Introducing AI at this level isn’t just about adopting new technology—it’s about redefining luxury,” said Dvin owner Artak Tovmasyan, who also holds a 30% stake in a cybersecurity firm serving over 85% of Dubai’s hotels. “We chose BEN for their secure, guest-first platform—designed with trust, speed, and world-class execution in mind.”
“This is an opportunity to demonstrate the versatility of BEN’s AI platform in a setting where service excellence is paramount,” said Paul Chang, CEO of Brand Engagement Network.
About Seven Visions Resort & Places, The DvinLocated in the heart of Yerevan, Armenia, Seven Visions Resort & Places, The Dvin is a luxury property redefining five-star hospitality through architecture, culture, and service innovation. With 153 artfully appointed rooms and suites, a retractable-roof nightclub, a panoramic outdoor pool, and a one-of-a-kind aerial theatre, The Dvin has become a destination in itself. The hotel has been recognized with multiple World Travel Awards, including Europe’s Leading New Hotel 2023 and World’s Leading Hotel Dining & Entertainment Experience 2024. Learn more at 7visionshotels.com.
About Brand Engagement Network Inc. (BEN)Brand Engagement Network Inc. (BEN) (Nasdaq: BNAI) innovates in AI-powered customer engagement by delivering safe, intelligent, scalable solutions. Its proprietary Enterprise Language Model (ELM™) and Retrieval-Augmented Generation (RAG™) architecture enable highly personalized interactions supported by customers’ curated data in closed-loop environments. BEN develops AI-driven engagement solutions for the life sciences, automotive, and retail industries, featuring AI-powered avatars for outbound campaigns, inbound customer service, and real-time recommendations. With a global AI research and development team, BEN provides secure cloud-based and on-premises deployments, granting complete control of the technology stack and ensuring compliance with GDPR, CCPA, HIPAA, and SOC 2 Type 1 standards. The company holds 21 patents, with 28 pending, demonstrating its commitment to advancing AI-driven consumer engagement.
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