"Solaris" cars, which were previously known as Hyundai and Kia models, began selling to 2 million rubles under the cessation of competition in the market. This step has allowed the brand to appear in Mart and April to be in the top ten of Russia's best-selling cars, mostly dominated by HS, KRS sedans and HC crossovers.
According to experts, this price reduction is explained by a decreased demand and enhanced rubles, which creates the possibility of market expansion for Solaris. The reduction of models coincided with a number of other brands, Haval, Kaiyi, etc., intensifying competition, especially with Chinese brands.
In the car market, Solaris is a serious competitor, especially for Lada Vesta and a number of Chinese models. According to experts, long-term confidence in Hyundai, as well as the already formed service system, can help Solaris to restore market positions, occupying the trust of both new buyers and old fans.
