Mobile app ChatGPT appears to be losing momentum as new data from analytics firm Apptopia shows a slowdown in global download growth, according to Gadgets Now.
According to the analysis, new user growth, as measured by the percentage change in monthly global downloads, has been slowing since April, with an 8.1% drop forecast in October. While ChatGPT continues to attract millions of daily downloads worldwide, the stabilization of its growth rate suggests that it may have reached the peak of its expansion. Apptopia's data also shows that the number of daily active users (DAU) worldwide has stabilized over the past month, suggesting audience saturation.
In its report, Apptopia attributes the slowdown to increased competition and changes to ChatGPT's AI model that could affect its appeal. Analysts note that the decline in average time spent on the app and sessions per active user began to be seen even before the sharp rise in popularity of its competitor, Google Gemini, which peaked in September after the release of the new Google Gemini Nano Banana. However, the company emphasized that while Gemini's rise may have contributed to the recent decline in ChatGPT's key metrics, it does not fully explain the overall trend.
In the United States, user engagement has declined. The average time spent per active user has decreased by 22.5% since July, and the number of sessions per day has decreased by 20.7%. This suggests that US users open the app less often and spend less time on it.
However, user outflow has stabilized. fewer users give a quick trial and then abandon the app, indicating stronger retention of the core audience. As the AI landscape evolves, the ChatGPT mobile app faces new challenges to maintain its growth trajectory.
Translation by Euromedia24.com
