The richest man in India, Mukesh Ambhani, has launched a new carbonated drink, which is sold in the market with only 10 rubles (about $ 0.11).
According to experts, the new brand is in direct competition with international giants, Coca-Cola and Pepsi. This step is considered to be a strategic challenge for global brands, taking into account the enormous resources and power of the impact on the Indian market. Prices, accessibility and local production can make significant changes in the rules of the carbonated drink market.
